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The following blog post was written by Keith Chidsey, Director of Research Analytics at RMS.

KeithC

My name is Keith, and I am the Director of Research Analytics at Research & Marketing Strategies, Inc. (RMS).  I am a new face at RMS, though I have been working in the Market Research industry over 20 years with a breadth of experience across all areas of Operations, Client Services, and Data Analytics.  My passion is for my team, and we work together to produce reliable insights for our clients with a focus on customer service and high quality results.

For me, no day ever looks the same.  I have to be flexible and prepared to handle the unexpected at a moments’ notice while making sure day-to-day activities proceed as normal.  I could not do this without a very strong team of experienced Research Analysts and Panel Coordinators.  My main roles and responsibilities can be broken down into three categories: Business Development, Project Execution, and Company Strategy.

The Research Analytics team has a very collaborative relationship with the Business Development team.  We review all potential projects together and come up with the best research plan based on the clients’ needs.  I personally want to make sure that we are able to produce the desired results at a competitive cost.  With this approach, key aspects of the research are never lost in transition from our Business Development team to my team, whom execute the projects.  This often involves meeting with clients, creating project budgets, developing work plans, consulting with the Business Development team, and helping with the proposal process.

My teams’ main responsibility is the execution of research projects.  Once a project is won, I will assign it to one of our Analysts and continue to monitor project progress.  At each stage of the project I will review and provide feedback.  This allows multiple people to provide feedback, and provides opportunities for increased efficiency and value add at multiple stages of the project lifecycle.  Given my experience with all aspects of a research project (Kick-Off Meeting, Questionnaire Design, Programming, Data Verification, Analysis, and Reporting), I can also “roll up my sleeves” and help support them with project tasks.

One of the things I enjoy most at RMS is my involvement with their corporate strategy.  In the ever changing and dynamic Market Research industry, it is imperative to stay on top of innovative solutions.  Whether it is developing strategies to grow our ViewPoint Panel, looking for efficiencies in the business process, or leveraging technology to improve our offerings, I truly love finding ways to expand what we can offer.  It should be no surprise that I like to make informed decisions based on data, and I will utilize any data I can get my hands on to make sure that RMS is making the right decisions.

I enjoy having a career where I do not have to do the same thing every day and I can utilize my problem solving skills quickly and effectively.  No day is ever like the other with my position, though I hope this summary provides you a high level understanding of what is involved. Feel free to leave a comment with any questions you may have about working in market research, in this or similar roles, or about RMS!

If you’re interested in learning more about RMS, please visit our website. If you’d like more information about the services we offer, please contact our Senior Director of Business Development & Corporate Strategy, Sandy Baker, at SandyB@RMSresults.com or by calling 315-635-9802.

The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS.

The National Committee for Quality Assurance (NCQA) Patient-Centered Connected Care™ (PCCC™) standards are now available for non-traditional practices wishing to seek recognition of their quality-driven patient care. NCQA is offering this program in response to the plethora of choices that patients have in seeking episodic care as well as the need to emphasize the importance of clinical integration and communication in the medical neighborhood. Being recognized affirms that the non-traditional practice is working within the framework of the medical neighborhood, effectively communicating and sharing patient information with primary care practices. Eligible practices include urgent care centers, onsite employee health clinics, and school-and-retail-based clinics.

Sites that wish to be recognized will need to meet a minimum score across five standards. Unlike Patient-Centered Medical Home™ (PCMH™) recognition, there are no levels of recognition status; either a practice is recognized or it is not. Practices will be evaluated on five program standards including:
1.    Connecting with Primary Care
2.    Identifying Patient Needs
3.    Patient Care and Support
4.    System Capabilities
5.    Measure and Improve Performance

RMS Healthcare can assist providers in non-traditional and traditional practices in their transformation journey and/or NCQA recognition. Practices or providers interested in PCCC can purchase the standards and obtain more information from NCQA’s website. If you are interested in learning more, please contact Susan Maxsween, Sr. Director of Healthcare Operations and Compliance at SusanM@RMSresults.com or at 1-866-567-5422.

How to Manage a Consumer Research Panel

Step #1: Welcome Calls

A few years ago, Research & Marketing Strategies, Inc. (RMS) created the RMS ViewPoint Research Panel, which now consists of thousands of consumers, just like you, who get the opportunity to be rewarded for sharing their thoughts and opinions! Research panels allow RMS to quickly recruit and receive responses from consumers at a fraction of the cost of purchasing sample, random digit dialing, or publicizing the survey online with the hope that it reaches the right audience. In order to form an effective high-quality panel, RMS implemented panel management procedures. This post is the first in a series that will divulge the secrets on how RMS has found success with panel management.

At RMS, we create positive relationships with panel members one welcome call at a time.

At RMS, we create positive relationships with panel members one welcome call at a time.

When signing up for a panel managed by RMS, such as RMS ViewPoint, the process is quick and simple. The sign up link for RMS ViewPoint is only five questions, and once that is complete, the individual receives a welcome email and call from Emily, Social Media and Panel Coordinator at RMS, within the next few business days.

The welcome call breaks down a barrier that computer mediated communication (CMC) creates. CMC, similar to emailing and text messaging, strips nonverbal communication from messages and allows users to edit communication before sending it. This takes away the human aspect from communication. At RMS, we feel it is important to directly interact with our research panel members. It allows us to ensure that panel members understand the purpose of RMS ViewPoint, and it gives them easy access to an RMS representative if they have any questions.

RMS is also dedicated to creating a positive relationship with our panel members. By welcoming new panel members with a phone call, we are also starting a positive relationship between panel members and the RMS brand. This encourages members to be an active and engaged participant, which leads to richer data for our clients!

If you would like to learn more about using the RMS ViewPoint Research Panel for your next market research project, please contact Sandy Baker, Sr. Director of Business Development & Corporate Strategy at SandyB@RMSresults.com or by calling 1-866-567-5422.

To stay up to date with all of the latest RMS news and information:
 
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Are you a member of the RMS ViewPoint Research Panel yet? You can click here to sign up. To stay up to date with the latest research opportunities:
 
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This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).

GBCC

Background: In 2014, the Greater Baldwinsville Chamber of Commerce (GBCC) partnered with Research and Marketing Strategies, Inc. (RMS) to conduct an online member satisfaction survey. GBCC wanted to better understand the satisfaction with events and services, key drivers for why members join or choose not to join, interest and appeal in the GBCC initiatives, and generate ideas for the future of the GBCC.

Approach:  RMS developed an online survey that contained approximately 25 questions and took 5 minutes to complete. GBCC provided RMS with a contact list of potential survey participants. The survey invitation was sent via email to GBCC members in the winter of 2014, with subsequent reminder emails. The survey was also promoted via the GBCC and RMS social media accounts. A total of 77 complete surveys were received and of those respondents, 66 were current GBCC members. Field work lasted approximately three weeks.

Results: Below are some highlights of the study’s findings. A full summary can be found here.

  • Nearly half of respondents (47%) belong to other local chambers of commerce.
  • GBCC members are active–nearly half (49%) attend five or more chamber events per year. A slightly higher number (58%) consider themselves to be active members.
  • The most valuable chamber related events for respondents are the member business showcase, lunch and learns, and the monthly member luncheons.
  • Two-thirds of respondents (76%) are somewhat or very interested in educational workshops or training sessions offered by GBCC, and 73% will pay to attend these opportunities.
  • Nearly three-quarters (71%) of respondents stated they were likely to recommend GBCC to a colleague or business contact.
  • Two-thirds of respondents (69%) stated that GBCC meets or exceeds their expectations. Conversely, 20% said that GBCC falls below expectations, indicating an opportunity for growth.
  • Over three-quarters (79%) indicated they would retain their membership if GBCC were to increase dues by 5-10%.
  • GBCC members prefer to have frequent news and updates-67% of respondents wish to communicate with the GBCC once a week or more. Nearly all respondents (97%) prefer hearing from GBCC via email.

RMS is a full-service market research firm located in Syracuse, NY. If you are interested in conducting a market research project, please contact Sandy Baker, our Senior Director of Business Development & Corporate Strategy at SandyB@RMSresults.com or by calling 1-866-567-5422. Visit our website at www.RMSresults.com.

The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS.

Blog image
According to a recent study published by the Ponemon Institute, criminal attacks are now the number one cause of data breaches in healthcare. In the five years that the Institute has studied the privacy and security of healthcare data, there has been a significant growth (125%) in intentional criminal attacks. Types of criminal activity included spear phishing, Web-borne malware attacks and stolen computing devices. The chart below illustrates the multiple accessible platforms available for criminal access to valuable patient data.

Source: Ponemon Institute

Source: Ponemon Institute

This year’s report also included business associates, recognizing their role and the associated risk of sharing data in the healthcare delivery system. Security processes should include an assessment of protection available to defend against breaches covering any and all platforms, including those where any business associate has access to patient protected health information.

Despite the fact that criminal activity is now the number one cause of data breaches, the study shows that security professionals continue to concentrate on issues of employee negligence at the expense of concern for criminal attacks. Survey respondents indicated that limited resources, expertise, and processes mean that healthcare organizations are not prepared to address this increased data breach risk. The findings also highlighted the astounding number of breaches healthcare organizations and their business associates experienced. Over the past five years:

  • 91% of covered entities have had a breach. Among Business Associates (BAs), 59% have had a breach and 15% had five or more in the same time period.
  • 78% of healthcare organizations and 82% of BAs had a Web-borne malware attack.
  • 65% of healthcare organizations and 87% of BAs had an electronic information security-based incident in the past two years, and half the combined groups had paper-based incidents.

The study highlighted that healthcare organizations and their business associates are at great risk of criminal activity and often lack the resources necessary to securely manage sensitive patient data. To meet this challenge, healthcare organizations need sufficient resources to adopt a comprehensive program for privacy and security assessments, training of staff, and processes that ensure the security of any protected health information including shared information with business associates in the course of their business. To view the study by the Ponemon Institute, click here.

RMS Healthcare can help your organization conduct comprehensive assessments and develop policies, processes and staff training programs to protect you and your patients. If you are interested in learning more, please contact Susan Maxsween, Senior Director of Healthcare Operations and Compliance at SusanM@RMSresults.com or at 1-866-567-5422.

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).

Background: A law firm partnered with RMS to conduct a mystery shopping competitive assessment study. The firm wanted to better understand competitor pricing, payment plans offered, and prospective client experience. The market research objective was to provide the client with the insights needed to determine their competitive stance in the legal marketplace.

Approach: The study involved the completion of three mystery shops for each of the 15 competitors investigated. For each competitor, a mystery shop was implemented to obtain information regarding a prospective first offense, second offense, and felony offense. All shops were performed by the RMS QualiSight facility, a team of trained researchers experienced at routinely conducting mystery shops. All supporting documentation, including details for each of the three scenarios utilized, was developed in consultation with the client to ensure accuracy in data collection procedures. All mystery shops were digitally recorded and audited internally for quality. An identical approach was completed with the client’s law firm for comparative purposes.

Results: Here are some highlights of the study’s findings:

  • The data revealed that the price quoted for a first offense and second offense were the same (on average), although the second offense carried a wider range of quoted prices. As expected, a felony offense resulted in the highest quotes and largest spread of quoted prices from competitors.
  • When comparing data gathered from competitors to that obtained from the client’s firm, RMS determined that for all scenarios, the client’s pricing was within the range of quotes obtained from competitors.
  • While some firms appeared to have a clear pricing structure, others provided estimates on a case-by-case basis. Interestingly, several of the organizations refused to provide information for a felony offense without an in-person consultation where details of the case could be reviewed.
  • A majority of the firms investigated did not offer an official payment plan, but most of them indicated a willingness to work out some form of payment structure with the prospective client. Of those that offered a payment plan, all required a down payment for at least one of the three scenarios completed.

RMS is a full-service market research firm located in Syracuse, NY. If you are interested in conducting a market research project, please contact Sandy Baker, our Senior Director of Business Development & Corporate Strategy at SandyB@RMSresults.com or by calling 1-866-567-5422. Visit our website at www.RMSresults.com.

Emily

Hi I’m Emily – the Social Media and Panel Coordinator at Research & Marketing Strategies, Inc. (RMS). You may recognize me from previous blog posts, LinkedIn, or we may have conversed via email or phone if you’re a member of the RMS ViewPoint Research Panel or another panel I manage. Typically, when I tell a friend or family member what I do, they are only familiar with the first half of my title (Social Media Coordinator) unless they are savvy in market research. Let’s explore my daily responsibilities related to social media and panel coordination to break down those barriers in understanding!

For me, being on time means being 15 minutes early, so I get a head start every day. I love getting to the office early because it allows me to organize my to-do list and quickly check my inbox before the day gets ahead of me. Next, I always start scheduling social media posts into Buffer for Research Analyst & Social Media Strategist at RMS, Erica, to review. While I’m scheduling content, I may make last minute edits, create additional content, check that all links still work correctly, and add in appropriate hash tags when applicable. After all posts are ready to go, I scour my favorite online sources for relevant content I can use for next week’s social media lineup. I prepare RMS’s social media content a week before we post it on our outlets. This includes creating images, organizing posts, creating content, incorporating appropriate hash tags, researching trends, and prepping the content to be posted. The social media strategy is very dynamic at RMS, so there are many “rules” (as I call them) that need to be followed on each platform. These rules allows us to ensure that our content uses effective branding, reaches the optimal number of people, and engages our target audiences.

Once I finish up my daily social media tasks, I focus on the other half of my job title, Panel Coordinator. To explain it simply, I manage the RMS ViewPoint Research Panel and research panels that we build for clients. Panel management includes creating growth strategies, implementing registration processes, database management, implementing quality control measures, capturing desired information based on the clients’ needs, and updating clients on panel progress. Creating growth strategies is where I can apply the most creativity, and have the most fun. Growth strategies can range from attending or hosting events, to creating high-powered campaigns.

In addition to this work, I also help my fellow Analytics team members with any projects that may need an extra hand. This can range from drafting a survey, assisting with report writing, creating a report template, conducting an in-depth interview, coding survey responses, proofing, or anything else that falls in my lap! I’m always ready to help out where needed, especially when I can learn new skills, and I’m sure my coworkers will attest to that. I will typically fit this type of work into my schedule as needed, which mixes my days up a bit (and I LOVE that). Throughout the day you may catch me checking the RMS social media accounts and my inbox for activity. My week also has a sprinkle of meetings and/or events to attend. I like to continually expand my skill set and think creatively, so you might also catch me at a local park or coffee shop writing, volunteering with a local organization, or enjoying the outdoors! If you live in CNY you know all too well that you have to take advantage of warm weather while it lasts, because you cannot always go kayaking, running, or hiking! Nonetheless, I hope you have learned a little more about me and my role as the Social Media and Panel Coordinator at RMS. If you have any questions or comments, feel free to leave them below and I will get back to you!

To stay up to date with all of the latest RMS news and information:
 
twitter buttonFollow us on Twitter @RMS_Research!
 
fb buttonLike us on Facebook!
 
downloadFollow us on LinkedIn!
 
Are you a member of the RMS ViewPoint Research Panel yet? To stay up to date with the latest research opportunities:
 
twitter buttonFollow us on Twitter at @RMS_ViewPoint
 
If you’re interested in learning more about RMS, please visit our website. If you’d like more information about the services we offer, please contact our Senior Director of Business Development & Corporate Strategy, Sandy Baker, at SandyB@RMSresults.com or by calling 315-635-9802.

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