Is your business looking for a focus group facility in Upstate NY? RMS QualiSight has hosted a number of focus groups here at our facility in the past few months. Our focus group facility in Upstate NY is located in Baldwinsville, a suburb of Syracuse NY offering convenient access to major highways, hotels, and the Syracuse Hancock International Airport.
Here is a brief summary of a few of the projects that have taken place at QualiSight in the past few months:
1) Membership Loyalty Study for a credit union. The client worked with RMS to understand member needs from its consumer, business and military audiences. The focus groups aimed to understand how members defined loyalty and what types of loyalty programs credit unions should offer to improve satisfaction.
2) Print Advertisement Testing for a local hospital. RMS recruited a mix of qualified participants to obtain reactions and suggested improvements to a print advertising campaign focused on a specific condition. The print advertisements aimed to convince participants to choose the client’s hospital for care. Participants reacted to pre-printed ads but also created their own print advertisements, choosing from a group of headlines, pictures, sub-headlines and copy points.
3) Attitude and Usage Study for a local dance club. RMS managed the entire project from start to finish working with the client to direct the recruitment, create a moderator’s guide, host the focus groups in Upstate NY, create a customized report and provide recommendations with actionable next steps for the dance club. The dance club wanted to understand what their patron profile looked like, better understand levels of usage and understand how to better promote its services to non-patrons.
If you are interested in booking QualiSight – a focus group facility in Upstate NY, contact the facility supervisor Lauren Krell at LaurenK@RMSresults.com or by calling 315-635-9802. We’d be happy to provide your business a quote and work with you to recommend a best approach to your market research. Whether RMS works as your consultant to solely recruit participants or assists you managing the entire project, we can help!